African Sun and Legacy Hospitality have signed an agreement to co-operate in the development of tourism in Zimbabwe. The agreement provides for the management, refurbishment and expansion of five of African Sun’s strategic assets- The Kingdom at Victoria Falls, Elephant Hills Resort, Hwange Safari Lodge, The Monomatapa Hotel and Troutbeck Hotel.Refurbishments at the Victoria Falls properties are already underway, with future expansion to Caribbea Bay and Fothergill Island planned.
The addition of Elephant Hills Resort and The Kingdom at Victoria Falls to the Talking Stick portfolio has unfortunately created a conflict with our marketingof Victoria Falls Safari Lodge, part of Africa Albida Tourism (AAT). Therefore, effective May 1,Talking StickMarketing will no longer berepresenting AAT (Victoria Falls Safari Lodge and Ngoma Safari Lodge) in the United Kingdom and Europe.This is certainly sad news for us as we have enjoyed eight years working closely with the team at AAT and wish them much success in the years to come.
Ross Kennedy, CEO of Africa Albida Tourism states, “Weat Africa Albida Tourism have enjoyed a wonderfully successful and professional relationship with Talking Stick Marketing over the last eight years. They have grown our UK and Europeanmarket share significantly and established our products firmly in those markets. We are sad to bid them farewell, but circumstances sometimes dictate such decisions. As we move on to a new era, we are pleased to announce a smooth and efficient transition will take place, with the appointment of Zoe Carroll as our new representative in the United Kingdom and Ireland (ZMTC@hotmail.com+44 161 7880348). Marc and the Talking Stick team will liaise with Zoe and our team in Zimbabwe, to ensure as seamless a handover as possible.”
In addition to the two Victoria Falls properties, this agreement will grow the Legacy presence in Zimbabwe. The 100-room Hwange Safari Lodge will be completely upgraded on a phased basis into a 4-5 Star lodge at affordable prices, including a new waterhole. The Monomotapa Hotel Harare is planned to undergo a face-lift to all its 240 rooms, with the addition of a new outdoor pool area and additional restaurant facilities. At the famous Troutbeck Hotel, Legacy intends to retain its unique character and atmosphere, whilst expanding the leisure activities.
“The past months of negotiations as well as our constructive interaction with the Government, has convinced us that Zimbabwe is on the road to recovery. Whilst rebuilding confidence in any market takes time, we believe all the ingredients are in place to fast track this process”, remarked Legacy Group Chairman Bart Dorenstein.
Source: Legacy Hotels takes over African Sun Properties (26/04/16)