Leonard Ncube in
THE resort town of
pursuing a new trend in tourism by encouraging hoteliers and operators to adopt
wine tourism. Victoria Falls
A few days ago, 13 wine tasters from different tourism players across the country took part in the wine tasting festival called ‘Zimbabwe Sommelier Cup Qualifier’ at Victoria Falls Hotel.
The event was in preparation for the grand wine tasting festival organized by Wines of South Africa (WoSA) in
September. Cape Town,
Initially 22 competitors had registered for the competition with 13 managing to participate.
Wine is a pull factor in many destinations with key tourism markets identifying food and wine as deciding factors in picking a holiday destination.
Tourism experts believe travellers select holiday destinations based on type and availability of wine as one of the deciding factors as wine is one of the sophisticated beverages well sought after by tourists.
Mutare-based Takura Makadzange emerged the winner after shrugging off close contest from Sikhangele Ndlovu and Maxene Chigidi of
WoSA Zimbabwean agent Ms Kuda Hove said wine was a key pull factor in tourism.
“The event was well attended and we will have training in October.
already draws thousands of visitors on its own and the added benefit of having
a world class selection of wine lists as well as Sommeliers Cup is likely to
attract more visitors to this destination in the way of wine tourism,” she
“Wine is known as a sophisticated beverage and in tourism that creates varied travel options. Tourists are more than happy to have wine included in their itinerary or to visit a wine region,” she said.
Participants were mostly from around
The three winners will represent the country in
The participants went through an examination, blind tasting contest and welcoming guests among other activities.
This involved tasting wine while blindfolded and then indentifying its type and brand, colour, intensity of aromas, aroma characteristics, palate, flavour characteristics, vintage like, when it was produced and naming the grape(s) variety used in the wine.
Preliminary rounds in individual countries will end in August while the final to be held in
, will take
place from 19–26 September. Country representatives will be hosted in Cape Town
and tour the winelands. South Africa
They will visit some of
Cape Town’s most prestigious wineries for wine tasting
where they will mix and mingle with some of ’s best wine tasters. South Africa is
not participating for fairness in the competition since it is home to the best
wines. South Africa
WoSA represents more than 500 wine producers in
who export about 20 million litres
into the world. South
Traditional markets include the
United Kingdom, Germany, Sweden
and the Netherlands, United States, Canada,
China, and some
African countries. Japan
Victoria Falls hosted the first ever wine festival last year when it was revealed that
imports about 1,5 million litres of wine annually from SA. Zimbabwe
Source: Vic Falls embraces wine tourism (23/5/19)