Last year saw a 5.6% increase in visitors to the Rainforest at Victoria Falls, Zimbabwe, following efforts to market the countryto source markets.
Figures released by the Zimbabwe Parks and Wildlife Management Authority (Zimparks) – which manages the World Heritage Site -- show that 279 786 international visitors and 77 766 locals visited the rainforest in 2019 compared with 263 381 and 75 091 respectively in 2018.
Zimparks says a further increase is anticipated in 2020. “We continue to market the Victoria Falls and other sites in the country and we hope that, this year the visitor numbers will surge due to various promotional programmes currently under way,” said a Zimparks spokesperson.
Shearwater Public Relations Executive, Clement Mukwasi, commented: “We are hopeful that 2020 will come with better fortunes for the rainforest and the industry at large.”
Source: Victoria Falls attraction sees increase in visitor numbers (17/01/20)
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