Zimbabwe's Tourism Revival Falters

(26th May 2025)

The Zimbabwe Tourism Authority Tourism Trends and Statistics Report for 2024 records a meagre one percent growth in national tourism arrivals against 2023, following a 54 percent rise in 2023 over 2022 (Victoria Falls Bits and Blogs, 4th June 2024). 

The report records 1,613,901 national tourism arrivals over 2024 against 1,602,781 in 2023 (Zimbabwe Tourism Authority, 2025). The figures are a reality check for over-ambitious government plans to develop of US$5 billion tourism economy by 2025, a core part of the National Tourism Recovery and Growth Strategy. 

The figures mark a sudden pause in the country's post-Covid recovery, with levels still significantly short of pre-pandemic highs of 2,579,974 arrivals recorded in 2019, while global tourism levels have largely recovered to pre-pandemic levels in 2024. Across the river Zambia recorded a record 2,199,820 foreign arrivals over 2024, a 35.3% increase on the 1,392,153 international arrivals recorded in 2023.

Breakdown of the Zimbabwe figures for 2024 record 217,017 European arrivals (against 208,710 in 2023), 134,879 from the Americas (121,953 in 2023), 100,637 Asian arrivals (99,638), 51,153 from Oceania (29,979) and 7,042 from the Middle East (8,960). Oceania markets (Pacific island region, including Australia and New Zealand) recorded a significant increase of 71% against 2023, with traditional markets such as Europe and the Americas recording only small percentage increases.

Zimbabwe Immigration data, however, recorded just 267,845 self-identified tourist or 'leisure' visitors (with 453,091 arrivals identified as 'in transit,' 456,061 visiting friends and relatives and 281,299 on business).

The sector is estimated to have generated approximately US$1.18 billion in 2024, reflecting a 2% increase from the US$1.16 billion recorded in 2023, but still a long way short of government ambitions for a US$5 billion tourism economy by 2025.

Additional figures show the south-bank Victoria Falls visitor park (the 'rainforest') received 394,681 visitors over 2024, against 302,626 in 2023, including 295,084 international visitors. The total for 2024 is just short of the record of 397,436 visitors to the Falls recorded in 2019, indicating that tourism to the Falls has recovered to pre-Covid levels. The Zambezi National Park recorded 202,618 visitors, up on the 170,605 visitors in 2023. Jointly, the Victoria Falls and Zambezi National Park recorded a combined 597,299 visitors. 

Despite branding itself under the banner 'A World of Wonders,' Zimbabwe's national tourism strategy has increasingly focused on exploiting the Victoria Falls as its sole focus, neglecting once well established tourism centres across the country, such as the Matopas, Kariba, Hwange and the Eastern Highlands. Across the country, Zimbabwe's National Parks recorded at total of 998,877 visitors, with visitors to the Falls and Zambezi National Parks accounting for 59.8 percent of this total. Figures for foreign visitors show an even stronger dominance, with the Falls and Zambezi National Parks receiving 435,191 international visitors against a national total of 497,149, or 87.5 percent.

Zambezi Helicopter Company Invests US$2.1 Million in New Victoria Falls Aviation Hub

 The Zambezi Helicopter Company (ZHC), a division of Shearwater Adventures, is nearing completion of a US$2.1 million aviation facility in Victoria Falls, Zimbabwe. Set to open in May 2025, the new hub in the Chinotimba Industrial Area replaces the company’s previous base near the Elephant Hills Hotel and forms part of wider efforts to support Zimbabwe’s target of growing its tourism sector to US$5 billion.

The development features an Air Management Organisation, hangars, helipads, a VIP lounge, restaurant, pilot training facilities, and maintenance services for external operators. It is expected to generate local employment and enhance operational capacity amid surging demand for helicopter tours over the falls. According to Shearwater’s Dr Clement Mukwasi, the project addresses the need for expanded infrastructure and reflects broader investment trends turning Victoria Falls into a leading African tourism destination.

Source: Zambezi Helicopter Company Invests US$2.1 Million in New Victoria Falls Aviation Hub (07/05/25)

International visitors flock to Vic Falls as tourist numbers surge

 

The Victoria Falls Rainforest has seen a rise in tourist arrivals during the first quarter of 2025, recording 61 139 visitors compared to 59 718 over the same period in 2024.

In a statement released on Monday, the Zimbabwe Parks and Wildlife Management Authority said the increase was largely driven by a surge in international tourism, with arrivals reaching 47,633 in 2025, up from 44,110 the previous year.

However, domestic tourism declined, with numbers falling from 15,608 in 2024 to 13,506 this year.

“Key source markets driving international interest in Victoria Falls include Europe—particularly the United Kingdom, Ireland, and Germany—largely due to the availability of dedicated tour packages,” said Zimparks spokesperson Tinashe Farawo.

Farawo added that enhanced accessibility, following the expansion of Victoria Falls Airport and the introduction of new routes including direct flights from Frankfurt, had further fuelled interest from German tourists.

“The implementation of the KAZA UniVisa, which simplifies cross-border travel between Zimbabwe and Zambia, has also played a pivotal role in encouraging visitors to explore both sides of the Falls, offering a more seamless experience for tourists from many countries,” he said.

Farawo noted that regionally, South Africa remains the largest source of visitors, followed closely by Botswana, contributing to the continued growth of the tourism sector in Victoria Falls.

Source: International visitors flock to Vic Falls as tourist numbers surge (06/05/25)

Mnangagwa Administration Caught In Embarrassing Lie Over Victoria Falls Road Project

 In an embarrassing about-face, Zimbabwe’s Ministry of Transport and Infrastructural Development has publicly retracted a false claim that road construction contractors were already on site for the much-anticipated Victoria Falls project. The Ministry has since admitted that the tender process is still underway and no contractors have been deployed.

The blunder, disseminated via the Ministry’s official Twitter account on April 29 at 9:18 a.m., cited a state media report titled “Victoria Falls contractors on site” — a claim that turned out to be inaccurate. After facing swift backlash, the Ministry issued a formal apology and explanation, attributing the misinformation to a breach of internal protocol.

In its public statement, the Ministry wrote:

“The Ministry of Transport and Infrastructural Development wishes to unreservedly apologise to members of the public and all its stakeholders for posting a twitter message containing wrong information on 29 April 2025 at 0918 Hours.”

The Ministry explained that the false information had been posted without proper verification from technical officials:

“One of the officers assigned the duty to manage the Ministry’s twitter handle conceded and acknowledged that she breached the internal Standard Operating Procedures of information verification,” the statement read.

Setting the record straight, the Ministry clarified the actual status of the project:

“The tender which was issued on 17 April 2025 closed on 29 April 2025 at 1100 Hours. After the closure of the bidding period, an evaluation committee will sit, whereupon the outcome will be sent to the Special Procurement Oversight Committee for oversight of the tender process before awarding the same to successful bidders.”

Permanent Secretary Eng. P.J. Makumbe, who signed off on the statement, reinforced the Ministry’s commitment to accurate public communication:

“The Ministry remains committed to the need for sharing correct information to members of the public.”

The incident has reignited criticism of the government’s infrastructure communication strategies, with observers raising concerns about professionalism and transparency within key departments.

Source: Mnangagwa Administration Caught In Embarrassing Lie Over Victoria Falls Road Project (01/05/25)