Accor enters Zimbabwe with Novotel Victoria Falls deal

 French hospitality giant Accor has announced its entry into Zimbabwe with the signing of a deal for the proposed Novotel Victoria Falls, marking the group’s first hotel brand in the country.

The agreement was formalised during the Future Hospitality Summit Africa that ended in South Africa on Thursday, positioning Accor as a first mover in one of Africa’s most iconic tourism destinations.

“This signing represents a bold step forward in our development strategy for Sub-Saharan Africa,” said Maya Ziade, Accor’s chief development officer for the region.

He described Victoria Falls as one of the world’s most extraordinary destinations and noted that the group is “proud to bring the Novotel brand experience to Zimbabwe for the very first time.”

“As a first mover, we see this project as a gateway to long-term sustainable growth in the country.”

Scheduled to open in 2028, the 111-room hotel will be developed in partnership with Eagle Real Estate Investment Trust and located in the Eagle Heights precinct, overlooking the Masuwe River.

The property will feature an outdoor pool, kids’ club and all-day dining, tailored to modern travellers seeking comfort and local immersion.

Eagle Asset Managers managing director Bevin Ngara said welcome the partnership with Accor, saying it will bring an international standard of hospitality to Victoria Falls.

“This project reflects our vision of investing in transformative developments that elevate tourism and deliver value to local communities and investors alike.”

The move comes amid rising regional and domestic tourism in Zimbabwe, with Victoria Falls increasingly positioned as a year-round destination.

Victoria Falls – known locally as Mosi-oa-Tunya or “The Smoke That Thunders” – is a UNESCO World Heritage Site and one of the Seven Natural Wonders of the World.

Beyond its dramatic waterfall, the resort town is a magnet for adventure tourism, offering white-water rafting, bungee jumping and helicopter tours.

With over 590 Novotel properties worldwide, the Accor’s debut in Zimbabwe is expected to elevate the country’s hospitality offering and support its broader tourism growth strategy.

Source: Accor enters Zimbabwe with Novotel Victoria Falls deal (20/06/25)