Monday, 4 February 2013

Zimbabwe to launch Tourism Masterplan

Zimbabwe: Tourism Master Plan to Be Launched
2 February 2013

The United Nations World Tourism Organisation has helped Zimbabwe come up with a Tourism Master Plan that should see the country's tourism and hospitality industry more than double in growth and tourist arrivals by 2015.

In an interview at the UNWTO headquarters in Madrid, Spain, the organisation's director for technical co-operation and service Dr Harsh Varma, said under the plan that is now awaiting a launch in Harare in a few weeks, Zimbabwe will be helped to increase its tourist arrivals from 2,2 million to 5 million in two years.

"The master plan takes into cognisance Zimbabwe's political, economic, social, cultural, technical and geographical aspects and when implemented should see tourist arrivals increase from the 2010 figure of 2,2 million to 5 million in 2015.

"Jobs in the industry should increase from the current 200 000 to 450 000 by the same year, while the country's contribution to the Gross Domestic Product will increase from 9,1 percent to 15 percent by the same year," said Dr Varma.

Asked how he had come up with the fugures, Dr Varma, who met with the Minister of Tourism and Hospitality Industry Walter Mzembi, early yesterday morning, said there was wide consultation and investigation on the situation on the ground in Zimbabwe, during the crafting of the plan.

Read complete article here.

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