Zimbabwe remains committed to working closely with UN Tourism to showcase its beauty, endowments and hospitality, and will continue collaborating to enhance the country’s standing as a premier global destination, President Mnangagwa has said.
The President said this on his X handle soon after meeting visiting United Nations Tourism Secretary General Ms Shaikha al Noiwas at his Munhumutapa offices in Harare.
Ms Nowais is the first female to steer the organisation since its inception in 1975.
She arrived in the country on Sunday, through Victoria Falls, and is leading a high-level UN Tourism delegation set to hold a series of meetings in the country’s tourism hub.
The meetings seek to advance sustainable and inclusive tourism.
“It was an honour to welcome Ms Shaikha al Nowais, the recently appointed Secretary-General of UN Tourism, this afternoon. Her appointment marks a significant milestone as she becomes the first woman to helm the organisation in its 50-year history,” said President Mnangagwa.
“We discussed enhancing Zimbabwe’s standing as a premier global destination and harnessing sustainable tourism as a catalyst for economic growth and job creation. Zimbabwe remains committed to collaborating closely with UN Tourism to showcase the beauty and hospitality of our nation to the world.”
In an interview soon after meeting President Mnangagwa, Ms Nowais commended Zimbabwe’s efforts to boost the sector, saying it was paying dividends given the rise in tourist arrivals coupled with a surge in revenue.
She commended President Mnangagwa’s administration for driving the tourism industry, saying the country was set to achieve its national objectives.
“Look, I think Zimbabwe has come a long way with the leadership of the President and with the Honourable Minister executing and having a plan in place. I think they are on the right path. They have done a lot over the years. They have witnessed a growth of 10 percent of tourism arrivals only in 2025, which is a testament to the plan they have and the vision they have for tourism in Zimbabwe,” said Ms Nowais.
Commenting on her discussion with President Mnangagwa, she said he emphasised the importance of the sector.
“The President said that tourism is a driver, a key driver for the national economy of Zimbabwe. His belief in the sector is instrumental in what we see today for Zimbabwe,” she said.
Ms Nowais said she was visiting member countries to have an appreciation of their tourism ecosystem. “It is my first time to be in Zimbabwe, yes, but it will not be my last, that’s for sure. I will be visiting other countries. We have 161 member states from five different regions, so I have to visit as many as I can,” said Ms Nowais, who said she will be returning to Victoria Falls for a series of meetings.
Furthermore, she said she took her new responsibility with humility.
“It is not an easy job, but I feel that where there is a will, there is a way and when you are dedicated and committed to something, anything is possible,” she said.
Tourism and Hospitality Industry Minister Barbara Rwodzi said several meetings had been earmarked for the UN Tourism Secretary General with the sector’s stakeholders. “Today (yesterday), this morning, the Secretary-General opened a committee on Sustainable Tourism, which is an existing committee in the UN Tourism and it was an important meeting. It speaks more about sustaining and resilience in the sector.
“But one big highlight for us as a country is that today the UN Tourism Secretary General unveiled the logo for the next year UN General Assembly 2027, which speaks to tourism resilience and sustainability, and the logo was unveiled here in Zimbabwe to the world, for the first time, it was in Victoria Falls,” said Minister Rwodzi.
“We are very proud of that and it speaks volumes about our destination; it also speaks volumes about the relationship between the Government of Zimbabwe through our President, Dr ED Mnangagwa, and the United Nations Tourism, so it is an endorsement of a destination. We are very excited and very grateful to UN Tourism.”
Zimbabwe’s tourism industry is experiencing a strong resurgence, with 2024 seeing over 1,6 million international arrivals and $1,2 billion in revenue. Growth is driven by infrastructure upgrades, such as the expanded Robert Gabriel Mugabe International Airport, alongside increased investment, rising 11 percent to $190 million in 2024.
Source: ‘Zim, UN to collaborate in tourism growth’ (28/04/2026)

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