Leonard Ncube in Victoria Falls
THE resort town of Victoria Falls is
pursuing a new trend in tourism by encouraging hoteliers and operators to adopt
wine tourism.
A few days ago, 13 wine
tasters from different tourism players across the country took part in the wine
tasting festival called ‘Zimbabwe Sommelier Cup Qualifier’ at Victoria Falls
Hotel.
The event was in
preparation for the grand wine tasting festival organized by Wines of South
Africa (WoSA) in Cape Town,
South Africa in
September.
Initially 22 competitors
had registered for the competition with 13 managing to participate.
Wine is a pull factor in
many destinations with key tourism markets identifying food and wine as
deciding factors in picking a holiday destination.
Tourism experts believe
travellers select holiday destinations based on type and availability of wine
as one of the deciding factors as wine is one of the sophisticated beverages
well sought after by tourists.
Mutare-based Takura
Makadzange emerged the winner after shrugging off close contest from Sikhangele
Ndlovu and Maxene Chigidi of Victoria Falls.
WoSA Zimbabwean agent Ms Kuda Hove said wine was a key pull factor in tourism.
“The event was well
attended and we will have training in October. Victoria Falls
already draws thousands of visitors on its own and the added benefit of having
a world class selection of wine lists as well as Sommeliers Cup is likely to
attract more visitors to this destination in the way of wine tourism,” she
said.
“Wine is known as a
sophisticated beverage and in tourism that creates varied travel options.
Tourists are more than happy to have wine included in their itinerary or to
visit a wine region,” she said.
Participants were mostly
from around Victoria Falls.
The three winners will
represent the country in South
Africa.
The participants went
through an examination, blind tasting contest and welcoming guests among other
activities.
This involved tasting wine
while blindfolded and then indentifying its type and brand, colour, intensity
of aromas, aroma characteristics, palate, flavour characteristics, vintage
like, when it was produced and naming the grape(s) variety used in the wine.
Preliminary rounds in
individual countries will end in August while the final to be held in Cape Town, will take
place from 19–26 September. Country representatives will be hosted in South Africa
and tour the winelands.
They will visit some of Cape Town’s most prestigious wineries for wine tasting
where they will mix and mingle with some of South Africa’s best wine tasters. South Africa is
not participating for fairness in the competition since it is home to the best
wines.
WoSA represents more
than 500 wine producers in South
Africa who export about 20 million litres
into the world.
Traditional markets
include the United Kingdom, Germany, Sweden
and the Netherlands, United States, Canada,
China, Japan and some
African countries.
Victoria Falls hosted the
first ever wine festival last year when it was revealed that Zimbabwe
imports about 1,5 million litres of wine annually from SA.