THE City of Victoria Falls is actively courting international investment to address a critical shortage of 2 200 hotel beds and develop world-class infrastructure, as a strategic move set to harness the growing tourism and Mice (Meetings, Incentives, Conferences, and Exhibitions) sector.
The drive is led by the increasing domestic and international arrivals, which underscores a unified vision to transform the resort city into a premier global destination rivaling the likes of Cape Town.
The campaign gained significant momentum recently when the Minister of Tourism and Hospitality Industry, Barbara Rwodzi, together with the Mayor of Victoria Falls, Councillor Prince Thuso Moyo, and Town Clerk Mr Ronnie Dube, hosted a high-level delegation from Qatar.
The engagement, held in the city, was a direct pitch for substantial foreign direct investment in the hospitality and ancillary sectors.
Victoria Falls Town Clerk Mr Ronnie Dube said the city has vast investment opportunities and immense potential.
“Victoria Falls is a destination of choice both from the Government’s perspective and from the city council’s perspective,” he said.
“We have become so busy in terms of Mice, we are very busy in that field, almost every week there is a big event taking place and our challenges have obviously been the accessibility of our destination,” said Mr Dube.
He said there were opportunities for enhanced air connectivity.
“The city is running short of airlines coming through, so I think Your Excellency, with your influence, we can have Qatar Airways flying directly to Victoria Falls so that we can cut our tourists from the Middle East,” said Mr Dube.
Beyond aviation, he outlined critical infrastructure gaps and investment-ready opportunities.
“We also have challenges that relate to aging infrastructure and basic care infrastructure. So, that infrastructure deals with water and sanitation,” he said.
Crucially, Mr Dube confirmed the availability of land for development and highlighted the growing niche of sports tourism.
“There is land available for investment that we can discuss. There are more other opportunities particularly in sports tourism. There is already a cricket stadium that is currently under construction on the outskirts of our city,” he said.
“So, there is a very big opportunity in investing in sports tourism as well. Obviously, in terms of our statistics, Victoria Falls is running short of 2 200 beds for our tourists.”
Minister concurred and provided a comprehensive national context, positioning Victoria Falls as the catalyst for a wider tourism renaissance across Zimbabwe.
She affirmed the Government’s commitment to offering land for development.
“We are here to discuss with you. Victoria Falls is our capital for tourism. We have first, land in Victoria Falls that we can offer to you and that we can offer to your country or your Government to develop tourism infrastructure in our country,” said Minister Rwodzi.
She further addressed the limitations, linking the destination directly to short visitor stays.
“We are lagging behind, particularly in Victoria Falls, but it is all because our infrastructure is not enough. On average, guests are spending two nights. Why? Because activities to do in Victoria Falls are limited,” she said.
A key pillar of the strategy is the development of a purpose-built conference centre to capitalise on the successful Mice track record.
Minister Rwodzi cited a recent event that exposed the infrastructure deficit: “An example is Ramsar that we have just hosted last month, which had 3 000 internationals that came into the country.
But the facility or the infrastructure that we hosted the event was not appropriate for the event.
“So, we are looking into the construction of a conference centre that can have a capacity to accommodate 10 000 people in the town.”
Minister Rwodzi revealed that her ministry holds 260 hectares of prime, serviced land, specifically earmarked for a multi-faceted tourism development.
“In there, a number of facilities can be constructed. There is a financial corridor to be put in that land. There is also a commercial corridor to be put in that land. Accommodation across the board. Chalets, lodges. Hotels,” she said.
While Victoria Falls is the immediate focus, Minister Rwodzi extended the invitation to explore Zimbabwe’s diverse tourism portfolio, from the Eastern Highlands and the Great Zimbabwe Monument to Lake Kariba and Mana Pools, emphasising that investment in infrastructure is the key to unlocking these destinations.
The concerted push by the Government and the Victoria Falls City Council signals a decisive shift from talking about potential to actively creating an enabling environment for large-scale investment.
With a documented gap of 2 200 beds and a compelling vision for integrated tourism development, the world’s adventure capital is rolling out the red carpet, offering global investors a chance to build the future of African tourism.
Source: Victoria Falls courts investors to expand hotel room capacity (29/08/2025)