The Lux Collective Accelerates Global Expansion with New Signings and a Growing Worldwide Pipeline

 Award-winning global luxury hotel operator, The Lux Collective presents the next phase of its ambitious international expansion driven by strong momentum, following a highly successful ILTM showcase. With seven new signings secured in 2025 and a dynamic pipeline across Asia, the Indian Ocean, the Middle East and Africa, the Group reinforces its role as a forward-thinking industry leader. As its flagship luxury brand LUX*, sustainability-focused SALT, and newest bold urban brand SOCIO continue to evolve with purpose-led design and culturally resonant experiences, The Lux Collective's strategy remains focused on its vision to become the world's leading hospitality group.

Guiding this trajectory is Olivier Chavy, Chief Executive Officer of The Lux Collective. “Our vision is clear: to redefine the conscious luxury hospitality of tomorrow. As we accelerate our global expansion and enter new markets, we remain committed to creating sustainable design-forward destinations that foster genuine connection. Through our innovative brands, these new signings reflect our ambition to push boundaries, elevate local narratives and craft experiences that truly resonate with today's travellers.”

Discovering Southern Africa's Natural Wonders at LUX* Xinii Victoria Falls, Zimbabwe

Following the announcement of LUX* Xinii Mababe in Botswana last December, The Lux Collective has signed a second hotel management agreement to operate LUX* Xinii Victoria Falls in Zimbabwe.

LUX* Xinii Mababe, Botswana presents an exclusive luxury retreat into the untamed landscape of Mababe, home to abundant wildlife including buffalo, zebras, elephants, giraffes, lions and leopards. Extending the LUX* footprint further into Southern Africa, LUX* Xinii Victoria Falls will immerse guests in the awe-inspiring surroundings of Victoria Falls, one of the world's largest waterfalls.

Located along the banks of the Zambezi River, just 35 kilometres from Victoria Falls, the resort will offer ultra-luxurious safari and wellness experiences immersed in the natural wonders of Zimbabwe. Scheduled to open in 2028, the hotel will feature 12 lodges each designed with a conical roof inspired by African hut traditions and local indigenous culture. These distinctive roofs not only create a striking aesthetic, but also support rainwater harvesting, reflecting traditional wisdom in resource usage. A second phase of opening will see the addition of 14 lodges, along with a second restaurant and an additional pool, further expanding its offerings.

The property's facilities include a signature restaurant, a swimming pool and comprehensive wellness and spa services, including yoga sessions, allowing guests to rejuvenate the body and mind amidst the African wilderness. LUX* Xinii Victoria Falls will provide curated experiences that celebrate the region's wildlife and culture – from gourmet destination dining, traditional game drives and walking safaris to adrenaline-fuelled adventures such as bungee jumping, zip-lining, helicopter flights and white-water rafting on the Zambezi River. Guests can also enjoy idyllic boat cruises and explore local cultural villages and markets, offering a seamless blend of luxury, adventure and cultural discovery. This successful collaboration is facilitated by advisory partner International Tourism Investment Corporation Ltd (ITIC).

A bold new chapter of growth and global reach

Looking ahead, The Lux Collective's global pipeline reflects robust momentum, with a diverse portfolio of 16 openings set to roll out across Asia, the Middle East and Africa. In China, new destinations include SALT of Mount Siguniang, LUX* Guangzhou and LUX* Shaoguan. Southeast Asia will welcome the pioneering LUXNAM* Phu Quoc, Vietnam's and the region's first overwater all-villas resort, along with SALT of Virgin Beach in Bali, the Group's first entry into Indonesia. In the Middle East, the Group expands with the tented luxury desert retreat LUX* Al Bridi, the reimagined beach resort LUX* Khorfakkan overseeing the Gulf of Oman, and the significant Middle East debut of the SOCIO brand – introducing the first-ever hotel and branded residences, SOCIO By The Lux Collective in Sultan Haitham City, Oman. This milestone is complemented by ELIRE Managed by LUX*, the first LUX* branded residences in Business Bay, Dubai.

The pipeline also extends to Africa with LUX* Xinii Mababe in Botswana and the SOCIO Tribeca flagship in Mauritius. Collectively, these developments reinforce the Group's purpose-driven forward momentum and its commitment to shaping the next era of modern luxury hospitality – fortifying its position as a global leader in sustainability stewardship with clarity and intent.

Source: The Lux Collective Accelerates Global Expansion with New Signings and a Growing Worldwide Pipeline (11/12/2025)

Chinese to build luxury riverfront lodges in Victoria Falls

 Zimbabwe's tourism sector is set for a major boost following confirmation that The Lux Collective, a global hospitality group with Chinese backing, will develop a high-end eco-luxury lodge estate along the Zambezi River near Victoria Falls. The project, named LUX* Xinii Victoria Falls, is expected to open in 2028 and marks the group's second major investment in Southern Africa after its Botswana venture, LUX* Xinii Mababe.

The new estate will be constructed in two phases, beginning with 12 luxury lodges designed with conical, African-inspired roofs that allow for natural cooling and rainwater harvesting. A second phase will expand the development with 14 additional lodges, as well as a restaurant and swimming pool, creating an exclusive retreat within reach of one of the world's most iconic natural attractions.

The development comes as part of The Lux Collective's wider global expansion, with the company announcing seven new hotel signings for 2025. Its pipeline of projects now stretches across Asia, the Indian Ocean, the Middle East and Africa, reflecting an ambitious growth strategy anchored in sustainable design and culturally grounded hospitality.

Chief executive Olivier Chavy said the company's goal is to "redefine the future of conscious luxury travel" by creating experiences that resonate deeply with modern travellers who value both comfort and environmental responsibility.

China remains a key focus of the group's expansion. In early 2027, it will launch LUX* Tea Horse Road Mount Tiantai in Sichuan province, offering accommodation both within a historic town and on nearby high-altitude tea plantations outside Chengdu. Another luxury development, LUX* On The Bund Shanghai, will open in the first quarter of 2027, featuring waterfront views, a private marina, fine-dining venues, a rooftop bar and an advanced wellness centre.

Beyond China and Southern Africa, The Lux Collective now has 16 properties under development worldwide, including new luxury projects in Vietnam, Bali, Dubai, Oman, Mauritius and several more cities in China. The company continues to grow its LUX*, SALT and SOCIO brands, drawing increasing international confidence in its eco-friendly, design-centred approach to hospitality.

The introduction of LUX* Xinii Victoria Falls is expected to significantly elevate Zimbabwe's visibility in the global high-end tourism market. Tourism experts say the investment reflects growing international interest in Victoria Falls as a destination for sustainability-driven luxury travel, potentially drawing in higher-spending visitors and injecting fresh momentum into the country's hospitality sector.

Source: Chinese to build luxury riverfront lodges in Victoria Falls (11/12/2025)

AFRY to update key studies for Batoka Gorge project, Zambia

AFRY has secured a contract from the Zambezi River Authority, the organisation jointly owned by Zambia and Zimbabwe, to update the feasibility study and Environmental and Social Impact Assessment (ESIA) for the Batoka Gorge hydroelectric scheme.

The proposed plant, to be sited in the Batoka Gorge about 47km downstream of Victoria Falls, is planned to have an installed capacity of up to 2400MW.

“We are committed to advancing sustainable hydropower solutions utilising the potential of the Zambezi River. Hydropower is a cornerstone of the global energy transition, and we are delighted to be part of empowering communities with reliable, renewable energy solutions that stand the test of time,” said Ernst Zeller, Segment Head, Hydro at AFRY.

Under the contract, AFRY will review earlier studies and update them with detailed technical, economic, and operational analyses aimed at optimising the plant’s layout and operations. The work will include assessments of hydrology and climate change, installed capacity, reservoir operations, energy production, and the associated transmission system.

The assignment also covers updates to the environmental and social impact assessments, a review of the implementation schedule, and preparation of tender documents.

Source: AFRY to update key studies for Batoka Gorge project, Zambia (04/12/2025)

Govt officials to lead journalists on a tour of Byo-Vic Falls Road

 CABINET ministers and senior Government officials will this week lead journalists from various media houses on a tour of the Bulawayo–Victoria Falls Road rehabilitation and upgrading project.

The delegation will comprise Transport and Infrastructural Development Minister Felix Mhona, the ministry’s permanent secretary, Engineer Joy Makumbe, Matabeleland North Provincial Affairs and Devolution Minister Richard Moyo, the Parliamentary Portfolio Committee on Transport and Infrastructural Development chairperson Cde Tawanda Karikoga, legislators and senior government officials will lead journalists on a tour to check on progress made so far.

The tour comes after the Government has prioritised the US$1,2 billion rehabilitation and upgrade of the Beitbridge–Bulawayo–Victoria Falls Highway — including the construction of modern toll plazas with weighbridges — as one of the flagship infrastructure projects to be rolled out between 2026 and 2030 under the National Development Strategy 2 (NDS 2).

The Bulawayo–Victoria Falls Highway is a critical trade and tourism artery linking Zimbabwe with Zambia, Namibia and Botswana, is being upgraded under the Government’s ongoing national road rehabilitation and modernisation programme.

Initially, five contractors — Fossil Contracting, Masimba Construction, Syvern Investment, Bitumen Resources and Tensor Systems — were awarded contracts to rehabilitate sections of the 440-kilometre stretch.

However, the Government recently added three more contractors for Lots 6, 7 and 8, covering the final approaches to Victoria Falls, to fast-track completion.

Source: Govt officials to lead journalists on a tour of Byo-Vic Falls Road (03/12/2025)

UAE’s ASB Hospitality Snaps Up Zimbabwe’s Iconic Kingdom Hotel for $30 Million

In a big win for Zimbabwe’s growing tourism scene, Dubai-based ASB Hospitality has bought the famous Kingdom Hotel in Victoria Falls for $30 million. This marks the company’s second major move in the country, following its $20 million purchase of the Meikles Hotel in Harare back in 2019. The 294-room property, which sits right by the stunning Victoria Falls—a UNESCO World Heritage site that draws about 400,000 visitors each year—shut down in 2023 over a lease dispute but now looks set for a fresh start under new branding. Seller First Capital Bank, along with its pension fund, is cashing out to sharpen its focus on core banking, using the money to pay taxes and strengthen operations. For everyday Zimbabweans and travellers, this deal could mean more jobs in hospitality and better spots to stay, as the sector bounces back with 1.6 million visitors bringing in $1.2 billion in 2024. It also shows stronger ties between Gulf investors and Africa, especially as Forbes named Zimbabwe the world’s top travel spot for 2025 for its wildlife safaris and cultural treasures.

ASB Hospitality, a unit of Albwardy Investment, manages 18 luxury properties across four continents with over 1,300 rooms. This buy expands its African footprint, coming hot on the heels of grabbing a majority stake in Lusaka’s Taj Pamodzi Hotel in Zambia. For Zimbabwe, hit hard by economic woes but rich in natural wonders, such investments signal hope for revival in a sector key to earning foreign cash and creating work for locals.

The Kingdom Hotel: A Riverside Gem Ready for Rebirth

The Kingdom Hotel, now owned by Makasa Sun Private Limited before the sale, boasts 294 rooms and prime views of the Zambezi River, just minutes from Victoria Falls—one of the world’s largest waterfalls. Built in the 1990s with an African-inspired design mixing modern comforts and local vibes, it has long been a favourite for tourists seeking adventure like bungee jumps or wildlife safaris. But a lease row led to its closure in 2023, leaving the site idle and hurting local jobs.

ASB plans a grand relaunch, likely rebranding it to fit its luxury style, similar to turning Meikles into Hyatt Regency Harare—The Meikles. This could include upgrades to rooms, dining, and facilities to attract high-end visitors. With Victoria Falls pulling in crowds year-round, the hotel’s comeback could add to Zimbabwe’s tourism push, which aims for $5 billion in revenue by 2025 through spots like Hwange National Park and Mana Pools.

ASB Hospitality: Expanding Footprint in Africa’s Hospitality Boom

ASB Hospitality, based in Dubai, is part of Albwardy Investment—a family-owned group with roots in East Africa and a focus on luxury stays. Led by Ali Saeed Bin Harmal Aldhaheri, it runs upscale spots like the Hyatt Regency in Harare and now eyes more in the region. The company’s buy of Taj Pamodzi in Zambia shows a plan to grow in southern Africa, where tourism is rebounding post-COVID.

For Zimbabwe, ASB’s involvement brings know-how in running top hotels, potentially creating hundreds of jobs in services, maintenance, and supply chains. Local suppliers could benefit from deals for food, linens, and crafts, helping small businesses grow. This fits Zimbabwe’s goal to hit 5 million tourists by 2025, up from 1.6 million in 2024, bringing in more dollars to ease economic strains.

First Capital Bank’s sale lets it drop a non-core asset, focusing on banking while pocketing cash to boost lending and operations. The bank’s pension fund, a joint owner, also gains from the deal, securing funds for retirees.

A Closer Look: Facts Behind the Deal

In a major deal set to breathe new life into Zimbabwe’s hospitality scene, Dubai-based ASB Hospitality has acquired the renowned Kingdom Hotel in Victoria Falls for $30 million. This marks the company’s second significant investment in the country, following its $20 million purchase of the Meikles Hotel in Harare in 2019. The 294-room riverside property, which closed in 2023 due to a lease dispute, is now poised for a grand relaunch under fresh branding, potentially attracting more visitors to one of Africa’s top natural wonders. For everyday Zimbabweans, this could mean fresh job opportunities in tourism, a sector that welcomed 1.6 million visitors in 2024 and generated $1.2 billion in revenue. The transaction also signals deepening ties between Gulf investors and African markets, especially as Zimbabwe earns global praise for its wildlife safaris and cultural treasures, recently crowned by Forbes as the world’s top travel destination for 2025.

ASB Hospitality, a subsidiary of Albwardy Investment, manages 18 luxury properties across four continents with over 1,300 rooms. The acquisition expands its African footprint, coming shortly after securing a majority stake in Lusaka’s Taj Pamodzi Hotel in Zambia. For Zimbabwe, grappling with economic challenges but rich in attractions like Victoria Falls—a UNESCO World Heritage site drawing 400,000 visitors yearly—this investment offers hope for revival in a key industry that supports thousands of livelihoods.

The Kingdom Hotel: A Prime Asset Ready for Rebirth

Nestled along the Zambezi River just minutes from the majestic Victoria Falls, the Kingdom Hotel boasts 294 rooms designed with an African-inspired aesthetic that blends modern comfort with local charm. Built in the 1990s, it has long been a favourite for tourists seeking adventures like helicopter rides over the falls or wildlife safaris in nearby reserves. However, a lease disagreement led to its closure in 2023, leaving the site dormant and impacting local employment.

Under ASB’s ownership through Makasa Sun (Private) Limited—the previous operator jointly held by First Capital Bank and its pension fund—the hotel is expected to undergo upgrades and rebranding. This mirrors ASB’s successful revamp of the Meikles Hotel into the Hyatt Regency Harare – The Meikles, which has elevated standards and drawn international guests. The relaunch could include enhanced facilities like spas, conference spaces, and eco-friendly features to appeal to modern travellers, potentially creating hundreds of jobs in housekeeping, guiding, and supply chains.

The property’s location near Victoria Falls, one of the Seven Natural Wonders of the World, positions it perfectly for Zimbabwe’s tourism push. The falls alone generate significant revenue, with activities like bungee jumping and river cruises adding to the allure.

ASB Hospitality’s African Expansion: Building a Luxury Network

ASB Hospitality, headquartered in Dubai, is part of the family-owned Albwardy Investment group, which has roots in East Africa and a focus on upscale accommodations. Led by Ali Saeed Bin Harmal Aldhaheri, the firm emphasises sustainable operations and community benefits, aligning with Zimbabwe’s goals for eco-tourism.

The company’s entry into Zimbabwe began with the $20 million Meikles acquisition in 2019, transforming it into a five-star Hyatt property that has boosted Harare’s appeal for business travellers. More recently, ASB expanded in Zambia with the Taj Pamodzi stake, showing a clear strategy to grow in southern Africa. With 18 properties worldwide, ASB brings expertise in managing high-end resorts, which could help elevate Zimbabwe’s offerings to compete with regional hotspots like South Africa’s Kruger or Botswana’s Okavango Delta.

For First Capital Bank, the sale allows a shift back to core banking activities, using proceeds to cover taxes and enhance operations. The bank’s pension fund, a co-owner, also benefits, securing returns for members in a volatile economy.

A Closer Look: Key Facts on the Deal and Its Impact

1/ ASB Hospitality, a Dubai-based arm of Albwardy Investment, manages 18 luxury properties across four continents with over 1,300 rooms.

2/ The Kingdom Hotel boasts 294 rooms and sits just minutes from Victoria Falls, a UNESCO World Heritage site drawing 400,000 visitors yearly.

3/ ASB’s first Zimbabwe buy was the Meikles Hotel in Harare for $20-million in 2019, now rebranded as Hyatt Regency Harare – The Meikles.

4/ ASB recently grabbed a majority stake in Lusaka’s Taj Pamodzi Hotel in Zambia, expanding its African holdings.

This acquisition not only revives a key asset but also hints at more investments in Zimbabwe’s tourism, supporting the nation’s recovery and creating opportunities for communities around iconic sites like Victoria Falls. As ASB plans the relaunch, locals and travellers alike can look forward to upgraded experiences that blend luxury with Zimbabwe’s natural beauty.

Source:  UAE’s ASB Hospitality Snaps Up Zimbabwe’s Iconic Kingdom Hotel for $30 Million (24/11/2025)

First Capital Bank to sell former ‘Kingdom Hotel’ stake in USD 30m deal

 First Capital Bank has announced a binding agreement to dispose of its full shareholding in Makasa Sun (Private) Limited, the company that owns the Makasa Sun Hotel, in a transaction valued at USD 30 million.

The Makasa Sun Hotel is the one formerly known as The Kingdom Hotel in Victoria Falls.

The deal, signed with ASB Hospitality LLC of the United Arab Emirates, will see the foreign investor acquire 100% of the hotel operator’s issued shares once all conditions precedent are met.

According to the bank’s latest statement, the purchaser has already placed a USD 3 million deposit into escrow, with the remaining USD 27 million to be paid upon completion. The sale is subject to regulatory approvals, including clearance from the Reserve Bank of Zimbabwe, the Competition and Tariff Commission, COMESA, and the Zimbabwe Revenue Authority.

First Capital Bank said the disposal forms part of a strategic shift to unlock shareholder value by exiting non-core assets and refocusing on mainstream banking activities. ASB Hospitality, backed by an international hotel group, is expected to reposition the Makasa Sun Hotel and stimulate further investment in Zimbabwe’s tourism sector.

The bank emphasised that the sale will not have a significant impact on its historical or future earnings, as Makasa Sun has been recorded as a dormant entity. As at October 2024, Makasa Sun had a consolidated net asset value of approximately USD 27.9 million, though it has not been significantly reflected in the bank’s consolidated financials.

Proceeds from the transaction will be used to settle capital gains tax obligations and to distribute net receipts to both the bank and its staff pension fund, which jointly owned the hospitality asset. No securities are being exchanged as part of the agreement, and the deal will be settled entirely in cash.

The transaction qualifies as a Category 3 transaction on the Victoria Falls Stock Exchange. First Capital Bank advised shareholders and investors to continue exercising caution until full regulatory approval is confirmed and the disposal is finalised.

Source: First Capital Bank to sell former ‘Kingdom Hotel’ stake in USD 30m deal (20/11/25)

Tourism Minister Urges Speedy Completion of Victoria Falls Border Works

(Zambia) Tourism Minister Rodney Sikumba has called for the swift completion of rehabilitation works at the Victoria Falls Border, citing congestion and frustration among tourists due to delays.

Mr. Sikumba made the appeal after visiting the construction site, accompanied by a delegation from the World Bank. He said he will urgently engage the Commissioner General of the Zambia Revenue Authority and the Finance Minister to fast-track the project and restore the smooth flow of traffic.

Meanwhile, World Bank Group Division Director for Malawi, Tanzania, Zambia, and Zimbabwe Nathan Belete reaffirmed the Bank’s commitment to supporting Zambia through the Great Zambia Tourism Development Project.

Mr. Belete emphasized that improving cross-border trade facilitation is key to unlocking greater benefits for local entrepreneurs and businesses on both sides of the Victoria Falls.

Source: Tourism Minister Urges Speedy Completion of Victoria Falls Border Works (19/11/2025)