Zim Tourism Minister claims country reached US$5 million tourism economy target in 2024 while launching US$10 million target for 2030

 (8th August 2025)

At the recent launch of the controversial 2025-2030 Tourism and Hospitality Industry Policy in Harare the Minister of Tourism and Hospitality, Barbara Rwodzi, is reported as claiming that the country had achieved its target of a US$5 billion tourism economy in 2024 while announcing an ambitious target of US$10 million by 2030.

“We already surpassed the USD5 billion mark in 2024. Starting today until 2030, as this policy is for 2025 to 2030, we have challenged ourselves with a USD10 billion cap. The USD5 billion was supposed to be reached in 2025, but we have already surpassed it, and we are challenging ourselves to double that.” (ConserveZim, 4th August 2025)

The Zimbabwe Tourism Authority review for the year, however, indicated that the sector generated only US$1.18 billion to the national economy in 2024, against US$1.16 billion in 2023 and pre-pandemic highs of US$1.24 billion in 2019 (Zimbabwe Tourism Authority, 2025). Investments in the tourism sector recovered US$190.5 million in 2024, up from US$172.2 million in 2023, but still down on the figure of US$312.5 million recorded in 2022 (Zimbabwe Tourism Authority, 2024).

The claim that the target had been reached was first made by Deputy Tourism Minister Tongai Mnangagwa, a nephew of the President, in August 2024.

“Speaking in Victoria Falls this Saturday, Tourism and Hospitality Industry Deputy Minister Tongai Mnangagwa said the tourism industry had surpassed its target for a US$5 billion industry by 2025 but was being hampered by under-declaring of transaction by operators.

“‘In my personal capacity we have actually passed the US$5 billion industry. The Challenge is that our operators don’t declare actual figures on occupancy because they want to cut down that 2 percent that they remit to Zimbabwe Tourism Authority but if you look at numbers we have actually surpassed the target,’ he said.” (Victoria Falls Bits and Blogs, 18th August 2024)

The claim comes as the new 2025-2030 Tourism and Hospitality Industry Policy granted sweeping powers to the Tourism minister. 

"Clause 9 allows the minister to issue binding policy directives to the Zimbabwe Tourism Authority (ZTA), effectively undermining its independence. Further clauses give the minister control over the Tourism Fund (Clause 18), authority to designate tourist facilities (Clause 22), and the final say in appeal processes (Clause 42)... Under Clause 11, the minister is designated as the trustee of the Zimbabwe Tourism Fund, with control over disbursement of grants - yet the bill lacks any mechanisms for public accountability, reporting, or independent auditing of the fund’s expenditures." (news.pindula.co.zw, 4th August 2025)

The new Tourism Bill has been described by investigative  journalist Hopewell Chin’ono as "a looter’s charter," which will entrench corruption, enable political cronyism, and suffocate small operators in the tourism sector.

"This Tourism Bill cloaks control and patronage in the language of reform. It concentrates power in the hands of the tourism minister, giving her broad, unchecked authority to government-appointed officers, and burdens operators with red tape while empowering a controversial state company to dominate the industry. It is a perfect law for cronyism and a nightmare for tourism growth in Zimbabwe." (news.pindula.co.zw, 4th August 2025)

 

Ministry warns residents from provoking elephants

 MINISTRY OF TOURISM WARNS AGAINST DELIBERATE IRRITATION OF ELEPHANTS – CALLS FOR RESPONSIBLE BEHAVIOUR AROUND WILDLIFE

Lusaka, Thursday, 24th July 2025

The Ministry of Tourism has noted with serious concern a video circulating on social media showing individuals deliberately provoking elephants in Livingstone. Such behaviour agitates elephants and compromises public safety.

We, therefore, wish to categorically warn members of the public, especially those living in or visiting areas where elephants and other wild animals are present, against deliberately irritating or provoking wildlife by shouting, chasing or throwing objects at them. Generally, elephants are calm but wild and dangerous animals that, when provoked, can become aggressive and cause fatal harm to humans or damage to property.

In this enlightment, the Ministry wishes to remind the public that:

1. Wild animals must be treated with respect and caution. They are not to be approached, taunted, or interacted with for entertainment purposes.

2. Deliberate provocation of wildlife constitutes an offense under the Zambia Wildlife Act and may result in prosecution, fines, or imprisonment of perpetrators.

3. Provocation of elephants may cause loss of human life and other fatalities and may result in the unnecessary killing of animals that were otherwise peaceful, all due to human recklessness.

We urge communities and individuals to take the following safety measures seriously:

- Keep a safe distance of more than 50m from the elephants and all wildlife.

- Do not attempt to feed, chase, or mock animals.

- Report any stray or threatening animal activity to the Department of National Parks and Wildlife immediately.

- Educate children and visitors about the importance of wildlife conservation and the need for co-existence.

The Ministry, through the Department of National Parks and Wildlife, continues to work with communities and stakeholders to promote coexistence between humans and wildlife. However, this can only be successful if all citizens play their part by acting responsibly and respectfully toward our natural heritage.

Let us remember that wildlife is a national treasure and must be protected not provoked.

Issued by

Nelly Banda Principal

Public Relations Officer

Ministry of Tourism

Banda.Nelly@mot.gov.zm

See also:

The Elephant Whisperers of Livingstone (worldpressphoto.org, 2025)

Curfew in Livingstone (nhm.ac.uk, 2024)

When hungry elephants and people clash (March 2025)

Over 100 elephants have migrated into Livingstone, DNPW warns (April 2025)

Roaming elephants a giant headache for Zambia (April 2025)

Elephant kills wildlife accountant in Livingstone (June 2025)

Victoria Falls: New vision for accessibility, experience development

(The Zambian Post, 22 July 2025)

Opinion Piece by Kaluwe Libingi

As proud custodians of one of the Seven Natural Wonders of the World - Mosi-oa-Tunya (Victoria Falls), we must continue to strike a thoughtful balance between preservation and innovation. 

While we rightly appreciate the National Heritage Commission's efforts to maintain the natural integrity of the falls, we must also ask: can modern technology enhance the visitor's experience without compromising environmental values? The answer, I believe, is yes.

The Victoria Falls area already has man-made features such as the iconic Victoria Falls Bridge and the Knife Edge Bridge, which blend harmoniously with the natural surroundings,

Building upon this precedent, I propose a transformative upgrade: replacing the current Knife Edge Bridge with a glass-bottom 'cracking' bridge, like those popular in Chine.

These thrilling structures, with their optical illusions of cracking glass, provide safe yet unforgettable adrenaline-filled experiences for tourists.

Imagine walking above the gorge, with the thundering Zambezi beneath your feet, adding an exhilarating layer to the visual and emotional experience of the falls.

It is an innovation that would not only attract global attention but also increase Zambia's tourist revenues and elevate our standing on the international tourism map.

More importantly, our tourism model must become inclusive. Currently, the path to the Boiling Pot, a unique vantage point at the bottom of the falls, is steep and treacherous.

This effectively excludes the elderly, the disabled, and families with young children from experiencing one of the most spectacular views of the falls.

This exclusion contradicts our national values of inclusively and equity.

I propose the construction of a scenic elevator built discreetly into the gorge wall, offering safe, comfortable, and breathtaking access to the boiling pot as seen here in China.

This development would serve not only as a practical solution for accessibility but also as an added tourist feature in itself.

Imagine a panoramic lift offering unmatched views of the gorge as it descends down the boiling pot.

Livingstone town, as the gateway to the Victoria Falls, holds immense untapped potential in my view.

With a functioning international airport, proximity to wildlife, and the unique geography of Kazungual Four-Border Point, Livingstone can be transformed into a regional magnet for investment, tourism and luxury living.

A portion of land on the outskirts could be carefully developed into high-profile residential plots marketed to international celebrities, entrepreneurs and eco-conscious investors seeking privacy and prestige.

These developments would not only inject foreign currency into the local economy but also uplift the profile and real estate value of Livingstone itself.

A holiday home in Livingstone could very well become the 'African retreat' equivalent to a villa in Tuscany or a chalet in the Swiss Alps.

To connect all these innovations, let us dream even further

We already have luxury trains like Royal Livingstone Express and Rovos Rail gracing our tracks.

Why not extend the existing luxury train line from Victoria Falls to Kasane, offering tourists a seamless journey from Zambia to Botswana's wildlife sanctuaries?

This rail extension (renovating the Mulobezi rail track and extending it to Kazungula) would not only complement Kazungula Bridge but also position the Victoria Falls region as a multi-country experience hub, boosting regional cooperation and joint tourism ventures.

It is time we dared to dream.

With careful planning, environmental assessments, and partnerships with local and international stakeholders, Victoria Falls can remain a majestic natural wonder while evolving into a global powerhouse.

By embracing accessibility, modern infrastructure, and visionary development, Zambia can ensure that the falls remain relevant, inclusive, and competitive on the world stage for generations to come.

The author is an international educator currently teaching in China, licensed in British Columbia, Canada, with a doctorate in business administration.

Source: Victoria Falls: New vision for accessibility, experience development (22/07/25)

Unesco World Heritage Committee endorses Mosi-Oa-Tunya/Victoria Falls Declaration

 THE Unesco World Heritage Committee has officially adopted the draft decision on the progress report on the World Heritage Convention and Sustainable Development, acknowledging the Mosi-Oa-Tunya/Victoria Falls Declaration on World Heritage and Sustainable Development in Africa.

The milestone was reached on Saturday last week during the committee's meeting in Paris, France.

The declaration emphasises that Africa's cultural and natural heritage should catalyse sustainable development, peace-building and the promotion of human dignity.

It calls for integrating heritage into national development plans and highlights the importance of empowering communities as custodians and co-managers of heritage.

Zambia's nature expert on the World Heritage Committee, Kagosi Mwamulowe, presented amendments to the draft decision, which were supported by Kenya, Rwanda, Senegal and Zimbabwe.

“The declaration will serve as a foundation for fostering sustainable development projects that will transform the livelihoods of local communities in and around world heritage sites in Africa, while showcasing Victoria Falls as a sustainable tourism model,” Mwamulowe said.

He said the declaration aimed to promote Africa's cultural and natural heritage as a catalyst for sustainable development, peace-building and human dignity.

The committee's adoption of the amended decision requires the World Heritage Centre and advisory bodies to support African State parties in implementing the declaration, subject to the availability of budgetary resources.

However, the Victoria Falls World Heritage Site faces increasing threats from individual and cumulative infrastructural developments.

Unesco's report warns that the site's outstanding universal values could be considered in danger if current development proposals proceed without proper consideration for the environment.

The proposed Batoka Gorge Hydro Electric Scheme has given rise to concerns about its potential impact on the ecological status of the Victoria Falls.

Unesco's World Heritage Committee also called on State parties to revise the Environmental and Social Impact Assessment in line with the Guidance and Toolkit for Impact Assessments in a World Heritage Context.

The Victoria Falls World Heritage Site is also threatened by tourism infrastructural development, noise pollution and waste management issues.

Effective regulation and control of tourism development pressures will be crucial for site managers.

The Joint Integrated Management Plan for the property is being revised to incorporate necessary safeguards and thresholds to mitigate against developmental pressures for the protection of the property's outstanding universal value.

The Unesco World Heritage Committee also expressed concern over the increasing tourism infrastructural development pressures within and around the property, including the start of the construction of the Mosi-oa-Tunya Livingstone Resort Hotel within the buffer zone of the property.

The committee called on State parties to halt further activities until further consultation with the World Heritage Centre and IUCN have taken place and all relevant environmental and social impact assessments have been submitted to the World Heritage Centre and reviewed by IUCN.

It further indicated that the potential impacts of the infrastructural developments on the outstanding universal values of the property should also be adequately assessed.

Source: Unesco World Heritage Committee endorses Mosi-Oa-Tunya/Victoria Falls Declaration (17/07/25)

Zimbabwe's ex-foreign minister Walter Mzembi jailed after spending years in South Africa

 A court in Zimbabwe has dismissed Zimbabwe’s former foreign affairs minister Walter Mzembi’s application challenging his placement on remand, extending his detention.

State-owned The Herald newspaper reported that Harare regional magistrate Donald Ndirowei has dismissed Mzembi’s application challenging his placement on remand.

The matter was postponed to Friday where a date of trial is expected to be allocated.

Authorities in the post-Robert Mugabe-era have issued warrants of arrest against Mzembi since 2008, after the long-time ruler, Mugabe, was unceremoniously removed from power.

The Herald reported that the court has recently confirmation of three outstanding warrants of arrest against Mzembi, who has previously held different cabinet posts in Mugabe’s regime. 

Mzembi, the 61-year-old former Masvingo South Member of Parliament, was arrested on June 14 when he, in a surprise move, returned to Zimbabwe from his base in South Africa, where he had stayed for around seven years.

When he left Zimbabwe in 2018, Mzembi was on bail, and he had convinced the Harare authorities that he needed urgent cancer treatment from experts in South Africa. He never returned home to face trial on serious charges of corruption and criminal abuse of office.

In 2021, State media in Zimbabwe reported that the government of Zimbabwe was awaiting a response from their South African counterparts following a request to have Mzembi to Harare for trial on theft and fraud charges.

At the time, Mzembi was accused of criminal abuse of duty, and theft of trust funds involving US$847 000 (more than R15 million). The crimes were allegedly committed while Mzembi was minister of tourism and hospitality, and was spearheading Zimbabwe’s co-hosting of the United Nations World Tourism Organisation Conference in August 2013.

Source: Zimbabwe's ex-foreign minister Walter Mzembi jailed after spending years in South Africa (15/07/25)

Zimbabwe Tourism Industry Struggles with a Forty Million US Dollar Revenue Loss in the First Quarter of 2025

 Zimbabwe’s tourism industry is grappling with significant losses, having faced nearly US\$40 million in potential revenue cuts during the first quarter of 2025. This setback is a result of investor departures, ongoing economic instability, and a decrease in consumer spending, undermining one of the country’s most vital economic sectors.

Official reports indicate a substantial 16% drop in tourism revenue, with receipts declining from US\$241 million in the same period last year to US\$202 million. This translates to a daily revenue loss of over US\$440,000, marking the worst performance since the pandemic halted global travel. The sharp decline raises doubts about Zimbabwe’s goal of reaching US\$5 billion in annual tourism revenue, as investor confidence continues to falter, and funding for local tourism operators remains scarce.

The Zimbabwe Tourism Authority (ZTA) reported a 9% decrease in international arrivals, with the number of foreign visitors dropping to 336,369. Domestic tourism also experienced a significant 18% decline, falling from nearly two million last year to 1.6 million. The situation worsens with a US\$2 million decline in new tourism investments, as operators struggle with high interest rates and a reduced consumer spending power.

The 16% decline in tourism revenue has had a direct impact on the country’s GDP, lowering it by 0.09%. With the tourism sector’s multiplier effect estimated at 3.2, the economy is potentially losing up to US$125 million, which represents approximately 0.3% of GDP. This downturn threatens Zimbabwe’s 2025 GDP growth target of 5%, with projections suggesting it could fall to 3.8% if the trend continues.

Amid the national downturn, Victoria Falls remains a bright spot. The region saw only a slight decline in performance, with hotel occupancy rates dropping by less than 2% compared to the previous year. Both large-scale hotels and smaller businesses reported positive results.

Nevertheless, overall national hotel occupancy has fallen to 37%, a decline from 39% last year, signaling a reduction in demand across the country. ZTA data further highlights stark regional differences. European arrivals dropped by 35%, with even steeper declines from Nordic countries (65%), Switzerland (46%), and Italy (43%). Visitors from Oceania, primarily Australia and New Zealand, also saw a significant 51% reduction, possibly linked to challenges in air travel connectivity.

In contrast, Asia showed positive growth. The number of tourists from Malaysia rose by 135%, Japan saw an 86% increase, and China/Hong Kong experienced a 26% boost. These gains may be due to improved bilateral relations or the resumption of direct flights between Zimbabwe and key Asian nations.

The decline in tourism reflects deeper structural issues that need to be addressed. High visa fees, negative perceptions of the country, expensive travel costs, and underdeveloped infrastructure are significant barriers to tourism growth. While improvements to airports are important, factors such as safety, clean water, reliable electricity, and good governance are critical to fostering a successful tourism sector.

This tourism downturn is part of a broader economic struggle. Despite an increase in mining output, foreign exchange earnings from the sector fell by 27% in the first quarter of 2025, leading to a loss of US\$204 million in potential inflows. Weak global commodity prices and logistical challenges are contributing factors to this decline.

Business sentiment is also deteriorating, with companies expressing frustration over the high cost of credit and the scarcity of affordable financing. Reports indicate that lending rates ranging from 40% to 47% are putting a strain on businesses, exacerbating the economic challenges.

As neighboring countries like South Africa experience a rebound in tourism, Zimbabwe faces the risk of falling further behind unless immediate reforms are enacted.

Zimbabwe’s tourism sector is at a crossroads, navigating a tough period with an uncertain road to recovery ahead. The challenges remain significant, and only time will tell if the country can overcome this economic turbulence.

Source: Zimbabwe Tourism Industry Strorty Million US Dollar Revenue Loss in the First Quarter of 2025, as Economic Turmoil and Investor Exodus Threaten Future Growth (07/07/25)

Accor enters Zimbabwe with Novotel Victoria Falls deal

 French hospitality giant Accor has announced its entry into Zimbabwe with the signing of a deal for the proposed Novotel Victoria Falls, marking the group’s first hotel brand in the country.

The agreement was formalised during the Future Hospitality Summit Africa that ended in South Africa on Thursday, positioning Accor as a first mover in one of Africa’s most iconic tourism destinations.

“This signing represents a bold step forward in our development strategy for Sub-Saharan Africa,” said Maya Ziade, Accor’s chief development officer for the region.

He described Victoria Falls as one of the world’s most extraordinary destinations and noted that the group is “proud to bring the Novotel brand experience to Zimbabwe for the very first time.”

“As a first mover, we see this project as a gateway to long-term sustainable growth in the country.”

Scheduled to open in 2028, the 111-room hotel will be developed in partnership with Eagle Real Estate Investment Trust and located in the Eagle Heights precinct, overlooking the Masuwe River.

The property will feature an outdoor pool, kids’ club and all-day dining, tailored to modern travellers seeking comfort and local immersion.

Eagle Asset Managers managing director Bevin Ngara said welcome the partnership with Accor, saying it will bring an international standard of hospitality to Victoria Falls.

“This project reflects our vision of investing in transformative developments that elevate tourism and deliver value to local communities and investors alike.”

The move comes amid rising regional and domestic tourism in Zimbabwe, with Victoria Falls increasingly positioned as a year-round destination.

Victoria Falls – known locally as Mosi-oa-Tunya or “The Smoke That Thunders” – is a UNESCO World Heritage Site and one of the Seven Natural Wonders of the World.

Beyond its dramatic waterfall, the resort town is a magnet for adventure tourism, offering white-water rafting, bungee jumping and helicopter tours.

With over 590 Novotel properties worldwide, the Accor’s debut in Zimbabwe is expected to elevate the country’s hospitality offering and support its broader tourism growth strategy.

Source: Accor enters Zimbabwe with Novotel Victoria Falls deal (20/06/25)