Zim Tourism Minister claims country reached US$5 million tourism economy target in 2024 while launching US$10 million target for 2030

 (8th August 2025)

At the recent launch of the controversial 2025-2030 Tourism and Hospitality Industry Policy in Harare the Minister of Tourism and Hospitality, Barbara Rwodzi, is reported as claiming that the country had achieved its target of a US$5 billion tourism economy in 2024 while announcing an ambitious target of US$10 million by 2030.

“We already surpassed the USD5 billion mark in 2024. Starting today until 2030, as this policy is for 2025 to 2030, we have challenged ourselves with a USD10 billion cap. The USD5 billion was supposed to be reached in 2025, but we have already surpassed it, and we are challenging ourselves to double that.” (ConserveZim, 4th August 2025)

The Zimbabwe Tourism Authority review for the year, however, indicated that the sector generated only US$1.18 billion to the national economy in 2024, against US$1.16 billion in 2023 and pre-pandemic highs of US$1.24 billion in 2019 (Zimbabwe Tourism Authority, 2025). Investments in the tourism sector recovered US$190.5 million in 2024, up from US$172.2 million in 2023, but still down on the figure of US$312.5 million recorded in 2022 (Zimbabwe Tourism Authority, 2024).

The claim that the target had been reached was first made by Deputy Tourism Minister Tongai Mnangagwa, a nephew of the President, in August 2024.

“Speaking in Victoria Falls this Saturday, Tourism and Hospitality Industry Deputy Minister Tongai Mnangagwa said the tourism industry had surpassed its target for a US$5 billion industry by 2025 but was being hampered by under-declaring of transaction by operators.

“‘In my personal capacity we have actually passed the US$5 billion industry. The Challenge is that our operators don’t declare actual figures on occupancy because they want to cut down that 2 percent that they remit to Zimbabwe Tourism Authority but if you look at numbers we have actually surpassed the target,’ he said.” (Victoria Falls Bits and Blogs, 18th August 2024)

The claim comes as the new 2025-2030 Tourism and Hospitality Industry Policy granted sweeping powers to the Tourism minister. 

"Clause 9 allows the minister to issue binding policy directives to the Zimbabwe Tourism Authority (ZTA), effectively undermining its independence. Further clauses give the minister control over the Tourism Fund (Clause 18), authority to designate tourist facilities (Clause 22), and the final say in appeal processes (Clause 42)... Under Clause 11, the minister is designated as the trustee of the Zimbabwe Tourism Fund, with control over disbursement of grants - yet the bill lacks any mechanisms for public accountability, reporting, or independent auditing of the fund’s expenditures." (news.pindula.co.zw, 4th August 2025)

The new Tourism Bill has been described by investigative  journalist Hopewell Chin’ono as "a looter’s charter," which will entrench corruption, enable political cronyism, and suffocate small operators in the tourism sector.

"This Tourism Bill cloaks control and patronage in the language of reform. It concentrates power in the hands of the tourism minister, giving her broad, unchecked authority to government-appointed officers, and burdens operators with red tape while empowering a controversial state company to dominate the industry. It is a perfect law for cronyism and a nightmare for tourism growth in Zimbabwe." (news.pindula.co.zw, 4th August 2025)