AFRICA Albida Tourism (AAT) is intensifying efforts to
bolster the allure of one of the world’s seven wonders by keeping Victoria Falls clean through waste management.
The Victoria Falls Recycling (VFR) project is aimed at
recycling waste in the town, thereby reducing the amount of litter on the
streets and the volume of waste going to the dumpsite.
The project is expected to spread to household level this
month following the success of the initial stage which targeted collecting
recyclable waste at commercial sites.
Sponsored by AAT and co-ordinated by a local environmental conservationist, Charlene Hewat, the VFR project has already had an impact in protecting the environment.
Furthermore, it has become a form of employment and money
making venture for Victoria Falls residents.
It employs locals who collect waste and are paid per kilogramme.
The success story of the VFR project has seen it scooping
three awards only a year after its launch. These include the Association of Zimbabwe Travel Agents’ Industry Environment Award (September 2018) and the Recycling Champion of the Year Award by the Corporate Social Responsibility Network Zimbabwe (November 2018).
Last month, the initiative got international recognition by
winning the Engage Africa Award at “We Are Africa”, a leading travel show in Cape Town .
“We are Africa ” awards
celebrate the best in independent and brilliantly executed travel ideas.
Launched in March last year, VFR has so far collected more
than 24 tonnes of paper, plastics, glass, beverage cans and packaging for
recycling, among others.
Collected waste is further recycled in Harare
and South Africa
to make plastic bags and piping, among other things.
Hewat, who is the project co-ordinator, said the success of
the initial plan has made them realise the importance of spreading the project.
“We initially began operations recycling paper and
plastics. Collection at source is the focus of the project and we started off
with hotels, lodges and restaurants. We will move to household collection
mid-2019,” she said.
Since Victoria Falls does
not have a proper landfill site, plans to expand the project are moving at a
fast pace, although a few technicalities still need to be cleared.
“We have done a MoU with the council and it has gone through
the first stage of clearance. Two stages now remain. We will be expanding once
we secure the land. Right now, the place we are working on is too small for the
bigger project,” she explained.
Through the project, recyclable goods will be collected from
the Victoria Falls community. Materials that
will be recycled include glass and beverage cans.
Other partners in the waste collection initiative include
the Victoria Falls
Municipality , Greenline
Africa Trust and Petreco Zim.
Over the years, AAT has undertaken a number of projects
aimed at improving, promoting and safeguarding local tourism, particularly in Victoria Falls and surrounding areas like Hwange.
The hospitality giant is also involved in anti-poaching
campaigns.
AAT chief executive Ross Kennedy is glad that their
ingenuities are continuing to receive recognition.
“We are immensely proud to be involved in the founding,
funding and operation of VFR. The next stage is to build a new recycling
centre, where a retail outlet will also be set up to sell products created from
recycled waste,” revealed Kennedy.
“Tourism is a lucrative business that nonetheless requires
players in the trade to be proactive so as to stay ahead of the game.”
Last year, AAT won the Achievement in Marketing Award.
Source: Africa Albida Tourism kicks right again (09/06/19)
No comments:
Post a Comment