Conservation Campaigners Consider Call to Boycott Zim Side of Victoria Falls

(Victoria Falls, Zimbabwe, 27th Sept 2025) 

Conservation campaign group, Keep Victoria Falls Wild, has announced it is considering launching a call for an international tourism boycott of the Zimbabwean side of the Victoria Falls in response to increasing tourism development pressures which continue to threaten the future viability of the UNESCO World Heritage Site (WHS) which it shares with its northern neighbour, Zambia.

In a social media post on their Facebook page, posted to coincide with World Tourism Day, 27th September 2025, the group highlighted the controversial Baines Restaurant development, located a short distance above the Falls and constructed within the WHS 'Highly Ecologically Sensitive Zone' (HSEZ) which prevents all new tourism development.

"A legal challenge against the development, launched in mid-2022 when construction first started at the site, has still yet to be heard by the courts, resulting in a second legal case, raised at the beginning of this year in an attempt to conclude this matter. Despite all the evidence, and negative publicity, the restaurant still remains open, with the owners of the operation, Scanner Investments (trading as Victoria Falls Investments) still claiming it is located in a permitted development zone and even attempting to sue a local resident for over US$2 million in damages in an attempt to silence the truth. All this after the new National Park Management Plan, published in 2024, presented a map which confirmed the site is located in the HESZ 'no new development zone.' It speaks volumes, not only of the state of Zimbabwe's legal system, but also indicates significant political support and influence over this development."

In response to the US$2 million libel claim Keep Victoria Falls Wild published a special report which categorically showed the development is, and always has been, located within the UNESCO WHS HESZ (KVFW, June 2025). 

The Baines Restaurant, Victoria Falls, constructed

within the World Heritage Site 'no new development zone'

The National Park Management Plan map is also definitive in showing the location as within the WHS HESZ (Zimbabwe Parks and Wildlife Management Authority, 2024).

Map showing the Victoria Falls World Heritage Site Management Zones 

(adapted from ZPWMA, 2024, click for larger view)

Questioning why, therefore, the restaurant remains open, the statement continued with a call for the tourism sector itself to stand up against illegitimate developments, or face the consequences of further negative publicity as well as a de-valued tourism product as new developments degrade and fragment the local environment of the Falls.

"The development is a stain on Victoria Falls' tourism industry and will continue to create negative media coverage until it is closed, the structures removed, and the site returned to nature. Perhaps it's time we called for an international boycott - not just of this restaurant, but of all tourism to the Zimbabwean side of the Falls, where a wave of tourism development proposals threaten conservation areas within the WHS and surrounding area which have been designated as 'permanently restricted' against all new development since the 1970s - including the riverside 'tree lodge' development which is being proposed by House of Chinhara Hospitality Investments Ltd and which is apparently to be managed by the InterContinental Hotel Group - or so they think. It's time that Zimbabwe's tourism sector sorted its act out and stood up against these illegitimate developments, which not only threaten the natural environment of the Falls, and future of the World Heritage Site, but will also diminish the tourism value of the Falls and limit the future viability of the tourism sector."

The riverside 'tree lodge' development was initially described as a '24 bed semi-permanent tented tree lodge' when first disclosed to the public in 2020. The proposal has subsequently grown into a 57-room 5-star luxury lodge, to be developed by House of Chinhara Hospitality Ltd and managed under InterContinental Hotel Group's exclusive Six Senses brand.

The list of recent tourism developments within this section of the Victoria Falls National Park and WHS HESZ also includes the 'Rock Pool,' a riverside bar developed and managed by the Park Authority, and the launch of tours to Cataract Island by Zambezi Crescent, operators of the Victoria Falls River Lodge, with the recent development of a jetty site a short distance upstream of the Falls to facilitate tours.

In addition Victoria Falls City Council have announced the development of the upstream Victoria Falls Resort, sale of Stand 1815 for a tourism hotel development (on the north-western edge of the Elephant Hills Golf Course) and initiated the development of yet another area of virgin bush on the south-eastern side of the Golf Course and Zambezi Drive/Big Tree area, no doubt again for a tourism development, all located on the boundaries of the WHS and within the surrounding 500m 'Buffer Zone' which is supposed to limit development. These latter areas were also identified as being 'restricted permanently' from all new development, with the exception of infrastructure essential to its management, under the 1975 town development plan (known as the Outline Plan).

Developments threatening the Victoria Falls World Heritage Site

(click for larger view)

Despite all these ongoing and planned developments, Zimbabwean Authorities chose not to disclose any new developments to UNESCO in the recent 2024 State of Conservation report for the site, thus failing in their obligation to inform the World Heritage Committee of all new developments affecting the WHS (State Parties, 2024). A new report is due to be submitted at the end of the year in advance of the next conference of the World Heritage Committee in mid-2026.

The Victoria Falls was designated as a World Heritage Site in December 1989, following the joint submission of the site by Zambia and Zimbabwe, known as the ‘State Parties,’ to the United Nations Educational, Scientific and Cultural Organization (UNESCO) for consideration on the exclusive global list. The World Heritage List is managed under the World Heritage Convention (1972), of which both countries are signatories. As parties to the convention, the two countries are pledged to keep the Victoria Falls/Mosi-oa-Tunya World Heritage Site (VFWHS) ‘intact for future generations.’

A call for an international tourism boycott of the Zimbabwean side of the Falls, even if targeted against certain operations and operators, could have significant impacts on the country's tourism industry which relies heavily on international visitors to the Falls. Zimbabwe's volatile tourism sector has historically been highly vulnerable to negative international perceptions and is still to recover to pre-pandemic levels, despite government ambitions for a US$5 billion annual tourism economy by 2025. The country recorded 1,613,901 national tourism arrivals in 2024, significantly short of the pre-pandemic high of 2,579,974 arrivals recorded in 2019. Meanwhile Zambia recorded a record 2,199,820 foreign arrivals over 2024.

Zimbabwe’s tourism sector was reported to have generated US$1.18 billion to the national economy in 2024, against US$1.16 billion in 2023 and pre-pandemic highs of US$1.24 billion in 2019 (Zimbabwe Tourism Authority, 2025).

Read more on the Keep Victoria Falls Wild website.

Further Information

Keep Victoria Falls Wild (June 2025) Special Report on the Riverine Fringe. (download)

State Parties (2024) State of Conservation Report. Victoria Falls/Mosi-oa-Tunya World Heritage Site.

Zimbabwe Parks and Wildlife Management Authority (2024) Zambezi/Victoria Falls National Park General Management Plan (2024-2034). April 2024.

Zimbabwe Tourism Authority (2025) Tourism Trends and Statistics 2024.